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Keyword

Words used in search queries to look for particular information on the web. The search engine then reviews its database for websites which use those keywords most often and most usefully and displays the results in the order which they feel best meet the searcher's inquiry based on the keywords they used.

 

Keyword Density

The percentage density based on the number of times a given keyword or phrase is used on a website.

 

Keyword Stuffing

Stuffing a page with numerous keywords for the sole purpose of manipulating search engines rather than providing useful information for visitors.

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